Camping Industry Is Expected to Boom

2019以来随着新冠疫情的反复爆发，全球旅游业和长途旅行受到了很大影响。露营旅游以短途户外旅行和亲近自然为特点，自2020年开始流行，在过去两年中日益受到欢迎。

With the repeated outbreak of the COVID-19 pandemic, global and long-distance travel has been greatly affected. Camping tourism, which features short-distance outdoor travel and being close to nature, has become popular since 2020, seeing an increase in popularity in the past two years.

今年五一假期期间，疫情限制了旅游业，但人们对旅游的热情并未消退，更崇尚短距离旅行如本地游，周边游等。人们对旅游有了新的期望，回归大自然，因此露营走红恰逢其时。

During this year’s May Day holiday, the pandemic restricted tourism, but people’s enthusiasm for travel did not wear off. As the travel distance decreases, people have new expectations of tourism, with people returning to nature, increasing camping’s popularity.

周边休闲游为主要特征

Outskirts’ recreation as the main feature

露营已成为旅游业的热门选择。同程旅行的数据显示，清明节“露营”的搜索量比前一个月增加了98%。城市公园、近郊和周边游是主要的旅游类型，80%以上的游客选择露营。来自携程的数据显示，清明节期间，露营产品的预订量比去年同期增加了3倍。尤其在广东和北京，露营的比例尤其高。

Camping has become a popular choice for tourism. The search volume for “camping” on Tomb-sweeping Day increased by 98% from the previous month on the Ly.com. City parks, city’s outskirts and suburban travel are the main types of travel, and more than 80% of tourists chose camping. Data from ctrip.com shows that during the Qingming Festival, the booking volume of camping products increased 3 times when compared to last year. Camping is especially popular in Guangdong and Beijing.

根据中国旅游研究院最近发布的2022年清明节旅游市场数据报告，城市周边游已成为许多游客的首选。游客较少的乡村公园和露营地受到欢迎。免门票的乡村公园、森林公园和文化公园已成为假日旅游的新空间和亮点，吸引了众多游客。

According to the Tourism Market Data Report on the Qingming Holiday in 2022 recently released by the China Tourism Academy, recreation outside of the city has become the first choice for many tourists. Countryside parks and campsites with few visitors are welcomed by tourists. Free countryside parks, forest parks and cultural parks have become new spaces and highlights of holiday tourism, attracting many tourists.

露营活动已经从一小众活动转变为公众普遍喜爱的形式，在全国一线城市广受欢迎。时尚露营元素与当地文化和自然景观的结合，极大地增强了对游客的吸引力。游客可以通过露营获得独特的体验，例如住在敦煌的沙漠营地，骑骆驼，驾驶沙漠摩托车，欣赏日落和星星。受欢迎的露营地有独特的景点，如令人难忘的自然美景、与众不同的露营体验和露营娱乐综合体，以满足家庭度假的需要。

Camping has changed from an activity loved by a small group of people to an activity enjoyed by the public in general, spreading in popularity from first-tier cities all the way across the country. The combination of trendy camping elements with local culture and natural scenery has greatly enhanced the attraction to tourists. Tourists are able to gain unique experiences by camping, such as living in a desert campsite in Dunhuang, riding camels, driving desert motorcycles and enjoying the sunset and stars. Popular campsites have distinctive attractions, such as exciting natural beauty, differentiated camping experiences and camping amusement complexes to meet the needs of a family vacation.

根据马蜂窝的数据显示，露营地也提高了当地旅游业的知名度。2021，惠州、温州、佛山、钦州、毕节和芜湖成为最受欢迎的露营城市。火星营地提高了青海芒雅的声誉；沙漠营地已成为敦煌的新景点之一，森林营地提高了广东从化的吸引力。

Campsites have also increased the popularity of local tourism, and according to mafengwo.com, Huizhou, Wenzhou, Foshan, Qinzhou, Bijie and Wuhu have become the most-favored cities for camping in 2021. The mars campsite has raised the reputation of Mangya, Qinghai; and the desert campsite has become one of Dunhuang’s new attractions. A forest camp has raised the attractiveness of Conghua, Guangdong.

创新的“露营+”计划

Innovate “camping+” programs

随着露营越来越受欢迎，人们继续寻找更具创新性的方式来提升体验。例如，在携程的网站上，游客可以找到各种与众不同的露营服务，如露营+赏花、露营+房车、露营+户外音乐会、露营+旅游摄影和露营+观星。广州流溪河路露营地靠近水和山，设有艺术博物馆和研究区，并提供夜间露营服务。游客可以在营地里玩射箭游戏、捕捉泥鳅和喂养小动物。

With the increase in popularity of camping, people continue to find more innovative ways to do so. For example, on Ctrip.com, tourists may find various distinctive camping services like camping + flower viewing, camping + RV, camping + outdoor music concerts, camping + travel photography and camping + star watching. Guangzhou Liuxihelu campsite is close to water and mountains, features an art museum and research area and provides night camping services. Tourists can enjoy archery games, catch loach and feed small animals in the campsite.

露营提供给人们拥抱大自然的机会，应有尽有的露营服务也为人们的想象力开辟了更多的空间。火山野营、自动驾驶野营和观星野营已经成为新的热门选择。在马蜂窝平台上，相比2020年，“自驾露营”的内容增加了177%；“火山露营”的搜索量增加了661%。在自驾游中加入露营体验已经成为许多年轻人的一个很酷的选择，新疆的热门路线包括吉木乃大草原、赛里姆湖、可可托海和乌鲁木齐的天山大峡谷，所有这些都为游客提供了不同的体验。

Camping gives people the opportunity to embrace nature, and endless camping services have opened up more space for imagination. Volcanic camping, self driving camping and star-watching camping have become new popular choices. On the platform mafengwo.com, the contents of “self-driving camping” have increased by 177% compared to 2020. The search volume for “volcanic camping” has increased by 661%. Adding camping experiences to the self-driving tourism has become a cool choice for many young people, and popular routes in Xinjiang include Jimunai prairie, Sayram Lake, Koktokay and the Tianshan Grand Canyon of Urumqi, all of which provide different experiences for tourists.

马蜂窝相关负责人表示：“露营应该以消费者为导向。只有抓住公众对露营的需求，才能确保露营行业的繁荣。”

The relevant person in charge of Mafengwo said: “camping should be consumer-oriented. Only by grasping the public’s demands for camping can we ensure the camping industry prospers.”

露营政策有望进一步改善

Camping policies expected to further improve

数据显示，28.8%的中国消费者选择每1-2个月露营一次，35.4%的消费者选择每3-6个月露营一次，19.0%的消费者选择每年露营一次。与长期和长途旅行相比，短途度假露营的频率明显较高。

The data shows that 28.8% of Chinese consumers choose to camp once every 1-2 months, 35.4% of consumers choose to camp once every 3-6 months, and 19.0% of consumers choose to camp once a year. Compared with long-term and long-distance travel, it is obvious that short-distance vacation camping features high frequency.

专家表示，随着市场的快速发展，在可预见的未来，露营装备、营地运营商和露营营销平台之间的竞争将加剧，行业将出现更多创新。这也是行业参与者的机会所在。

Experts said that with the rapid development of the market, in the foreseeable future, the competition between camping equipment, campsite operators and camping marketing platforms will intensify, and more innovation will come out in the industry. This is also the foundation of the industry players.

随着露营经济的日益显现和规模的扩大，政府将继续推动露营行业的相关政策的出台，进一步规范市场。长期以来，房车牌照和旅行许可证问题影响了露营的经济发展。2021，《关于规范旅居车辆,公告.申报要求的通知》的发布、C6驾照的增加以及“十四五旅游发展规划”配套政策的出台，明确了对房车露营产业的大力支持。预计中国露营业未来将继续快速增长。

With the increasing attention and scale of the camping economy, the government will continue to promote relevant policies of the camping industry to further standardize the market. For a long time, the problems of RV licensing and travel permits have affected the economic development of camping. In 2021, the issuance of the Notice on the Standardized Application of RV, the increase of C6 driver’s license and the release of supporting policies in “14th Five-Year Tourism Development Plan” have clarified the strong support for RV camping industry. China’s camping industry is expected to continue rapid growth in the future.

来源: 中国对外贸易杂志英文刊  China's Foreign Trade

译文: 国家旅业 National Tourism