Outdoor allure to boost RV sales

中国休闲车市场上半年呈现下降趋势，但业内专家认为，未来需求将出现爆炸式增长。

China's recreational vehicle market showed a downward trend in the first half, but industry experts believe an explosion of demand will come in the future.

根据中国乘用车协会（CPCA）的数据，今年上半年全国共售出5,155辆房车，同比下降12%。6月份的销售量达到1,318辆，比2021同期下降了11%。

According to the China Passenger Car Association, a total of 5,155 RVs were sold nationally in the first half of this year, down 12 percent year-on-year. Sales in June reached 1,318 units, down 11 percent compared with June 2021.

以上数据显示，该细分市场自2021年开始爆发以来的增长势头停滞了，当时的背景是刺激消费和持续的新冠肺炎疫情。

The figures reversed the growth momentum seen since the segment began to boom in 2021, against the backdrop of consumption stimulation and the lingering COVID-19 pandemic.

CPCA秘书长崔冬树表示，销量下降可能归因于房车生产受到2022年上半年上海疫情的影响。上海是汽车板块的主要生产区。

Cui Dongshu, secretary-general of the CPCA, said on his official WeChat account that the sales decrease can be attributed to RV production, which was affected by the pandemic outbreak in Shanghai in the first half of 2022.The city is home to the main production area of the vehicle segment.

尽管中国房车市场发展迅速，近年来房车制造商和露营地的数量也有所增加，但消费者对房车产品不熟悉，缺乏房车露营知识，这是未来增长的瓶颈，崔冬树补充道。

Although China's RV market is developing rapidly-the numbers of RV makers and campsites have increased in recent years-consumers are unfamiliar with RV products and lack knowledge of RV camping, which are the bottlenecks of future growth, Cui added.

崔冬树建议，增加公众对房车产品的接触，为消费者提供试驾机会，改善房车生活方式的配套设施和相关服务，将推动房车市场的可持续发展。

Increasing the public's exposure to RV products, providing consumers with test-drive opportunities and improving the supporting facilities and related services of RV lifestyles will drive the sustainable growth of the market, Cui suggested.

艾媒咨询的一份报告显示，2014至2021，中国露营的市值从77.1亿元（11.4亿美元）增至299亿元。预计2022年将增长18.6%，市场规模达到354.6亿元。

A report by market consultancy iiMedia Research shows that between 2014 and 2021, the market value of camping in China increased from 7.71 billion yuan ($1.14 billion) to 29.9 billion yuan. It is forecast that the growth will reach 18.6 percent year-on-year in 2022, meaning the market size will reach 35.46 billion yuan.

艾媒咨询的一位分析师表示，中国房车市场有着巨大的增长潜力。北美和欧洲每1000人的房车拥有者分别约为30人和15人。在中国，这一数字低于0.2。

An analyst from iiMedia suggests there is significant growth potential in China's RV market. The ownership per 1,000 people in North America and Europe stands at about 30 and 15, respectively. In China, it is fewer than 0.2.

图源：上汽大通官网 SAIC Maxus

许多公司加快了向市场发布新产品的步伐。为了满足年轻一代的需求，中国领先的房车供应商上汽大通（SAIC Maxus）于5月份开始预售其新的房车生活露营版。

Many companies have sped up moves to release new products to the market. The country's leading RV provider, SAIC Maxus, started presales of its new RVlife camping edition in May to meet the demands of the young generation.

上汽大通发现20、30和40年龄层的人对露营感兴趣。持有C1和C2驾驶执照的驾驶员可以驾驶上汽大通的房车露营版RVlife，该车型配有冰箱、微波炉、饮水机等家用电器。

Maxus found that people in their 20s, 30s and 40s are interested in camping. Drivers with a C1 and C2 driving license, which are the most standard driving licenses in China, can drive the RVlife. The model is equipped with a refrigerator, microwave oven, water dispenser and other household appliances.

房车市场也受到政策的支持。《“十四五”文化和旅游发展规划》（2021-2025）多次提到自驾游。它敦促旅游业以不同的方式发展，创建以房车为中心的整体旅游产业链，建设新的营地和旅游中心，并提高相关的制造技术。

The market is also supported by policies. The 14th Five-Year Plan (2021-25) for the development of cultural and tourism sectors mentioned self-driving trips several times. It urges the industry to advance in different ways by creating an overall RV-centric tourism industrial chain, building new campsites and tourist centers, and enhancing related manufacturing technologies.

该规划还呼吁国家资源部以及工业和信息技术部分别支持营地的建立和设施的生产。

The plan also called for the Ministry of National Resources and the Ministry of Industry and Information Technology to support the establishment of campsites and facility production, respectively.

来源 | 中国日报 Chinadaily

译文 | 国家旅业 National Tourism